Debuts new retail-ready packaging, redesigned e-commerce web site
CHICAGO, Ailing., April 29, 2021 – As a result of Animals, the one pet meals firm rising cultured meat for canines and cats in the present day launched a brand new taste of its well-liked Noochies plant-based canine cookies, Pumpkin Noochies+.
Pumpkin Noochies+ characteristic the star elements, dietary yeast (“nooch”) and pumpkin, plus the confirmed immunity-booster beta glucan. Pumpkin delivers soluble fiber, key to sustaining wholesome digestion, and research present beta glucans activate a canine’s inflammation-fighting cells to alleviate joint, pores and skin, and bowel signs. Beta glucans happen naturally in a wide range of meals, and Pumpkin Noochies+ embody particular kinds from yeast which are confirmed to assist assist the immune system, mitigate the consequences of stress, and preserve wholesome power ranges and psychological readability.
The healthful, human-grade, USDA-certified, plant-based, non-GMO treats additionally embody antioxidant-rich Vermont maple syrup, famend for minerals equivalent to calcium, manganese, potassium and magnesium; blood sugar-balancing cinnamon; plus the identical wholesome elements in authentic Noochies:
● Dietary yeast: An entire, sustainable, protein containing all 10 amino acids that canines require. Nooch is loaded with useful B nutritional vitamins and minerals together with B1 for a wholesome metabolism, B2 for immunity, and B9 for mind improvement.
● Historical grains: Barley is wealthy in fiber, supporting wholesome digestion and aid from gastrointestinal points.
● Coconut oil: Wholesome fat can improve power ranges, enhance pores and skin and coat, and enhance digestion.
● Applesauce: Apples are dietary powerhouses with a punch of vitamin C, B advanced nutritional vitamins, phytonutrients to guard the physique from free radicals, and minerals equivalent to calcium and potassium. They’re one other good supply of dietary fiber like pectin, which acts as a prebiotic to advertise good micro organism within the intestine.
“Pumpkin Noochies+ are loaded with wholesome elements however we’ve come to consider yeast-derived beta glucan as a magical ingredient for immunity and selling total bodily well being,” stated As a result of, Animals CEO and co-founder Dr. Shannon Falconer. “Maybe extra importantly, canines love the successful mixture of umami from dietary yeast and the sweetness of maple syrup paired with apples, pumpkin and barley.”
Pumpkin Noochies+ ($15.00) and authentic Noochies ($12.00) can be found at becauseanimals.com and choose pet retailers.
The brand new cookies additionally inaugurate As a result of, Animals’ new, environmentally-friendly packaging constituted of recycled water bottles, a redesigned e-commerce web site, and an up to date model brand that inserts a comma within the firm identify to make clear why the founders began the corporate: As a result of, Animals.
“Our new sunshine yellow, earth inexperienced, sky blue, and petal pink colours with futuristic illustrated canines and cats stand out on the shelf and recommend a extra constructive future the place meat for pets is cultured as a substitute of slaughtered, decreasing the staggering toll of animal agriculture on our planet,” stated Falconer.
The corporate has additionally renamed its Superfood & Probiotic Dietary supplements for canines and cats “Omega & Probiotic Sprinkles” to focus on the elements pet mother and father worth most. The formulation stay unchanged and have the identical well being advantages and human-grade elements for optimum well being, shinier coats, and improved digestion.
About As a result of, Animals
As a result of, Animals, based in 2016, is the primary and solely biotech firm bringing clear cultured meat to the rising pet meals market. As a result of, Animals begins with humanely harvested cells, nourished by inputs to multiply and develop, for pet meals which are safer, more healthy, and extra sustainable than any standard manufacturing unit farmed pet meals. As a result of, Animals has innovated a proprietary different to fetal bovine serum, a development medium inhumanely obtained from the slaughter of pregnant cows that’s sometimes used to supply different cell-based meats. The corporate intends to launch its first cultured meat merchandise in 2022. The corporate additionally gives a line of meat-free natural treats and wholesome dietary supplements for canines and cats.